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Schow promoting Alberta’s tourism industry in Europe

Posted on November 9, 2023 by admin

Westwind Weekly News

Minister of Tourism and Sport Joseph Schow will travel to France and Germany to showcase Alberta as the international destination of choice to live, play and visit.

Alberta’s government is working with international partners to improve air access options to Alberta and identify new opportunities to grow the province’s visitor economy. As part of the mission to France and Germany, the minister will attend the Canada Showcase Europe 2023 tradeshow to spotligh t Alberta’s world-class tourism experiences. The mission will help expand local businesses while creating new good-paying jobs for Albertans.

“Trade events are a valuable opportunity to showcase Alberta as a prime destination for visitors from all over the world and strengthen relationships with key tourism partners. I look forward to supporting our representatives from Alberta and Canada, providing exposure to our tourism potential and growing our visitor economy, creating more jobs for Albertans,” said Joseph Schow, Minister of Tourism and Sport and MLA for Cardston-Siksika.

The minister’s travel includes meetings with industry partners from various European countries, supporting representatives during the tradeshow and promoting the experiences offered by Alberta’s tourism industry.

The minister will be joined by one staff member and representatives from Travel Alberta. Mission expenses will be posted on the travel and expense disclosure page.

The Alberta government is committed to working with its national and international partners to advance shared interests that can lead to new opportunities for people and businesses in Alberta and around the world.


On Nov. 9, Schow will travel to Paris, France before commencing meetings on Nov. 10 with key tourism industry members as well as the Canadian Embassy, Destination Canada and Travel Alberta representatives. On Nov. 11, Schow will participate in the Remembrance Day Ceremony at Vimy Ridge, before travelling to Hamburg, Germany to attend a Canada Specialist Training Event and Dinner on Nov. 12. On Nov. 13, Schow will meet with European tourism officials, and on Nov. 14 he will be attending the Showcase Europe tradeshow before meeting with representatives from tourism industries in the UK, France and Germany.

On Nov. 15, Schow will be engaged in meetings at Showcase Europe and will attend the Travel Alberta event, before departing Germany for Paris, France on Nov. 16 and flying back to Alberta on Nov. 17.

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